How to write a product listing that makes people want to buy

A good photo makes someone want to look. A good title and description make them want to buy. The two work together, and neglecting one cancels out the other.

A precise title, not a salesy one

"Cotton summer dress, V-neck, short sleeves" informs the buyer in one line. "Gorgeous trendy dress" says nothing concrete and gets lost among every other title saying the same thing. The garment type, material and one distinctive detail are enough.

The information buyers actually look for

Material, measurements or fit (fitted, oversized), care instructions if unusual, and any real flaw if the item isn't new. A description that anticipates questions avoids some pre-purchase messages — and, more importantly, some returns afterward.

What has no place in a description

Empty superlatives ("the best", "amazing") carry no information and get ignored. An honest, precise and slightly shorter description converts better than a text that says a lot while saying nothing.